C Stands for Children

The ADOT Foundation has partnered with UNICEF to support the ‘C is for Children’ campaign by donating prime airtime on Outernet, London’s state-of-the-art VISTA screens.

This partnership aims to amplify UNICEF’s crucial message, highlighting the organization’s relentless efforts to protect and nurture childhood across the globe.

UNICEF: Over 75 Years of Protecting Childhood

For over 75 years, UNICEF has been at the forefront of safeguarding childhood, ensuring that more children are vaccinated, educated, and protected than through any other organization. Their comprehensive approach addresses both immediate and long-term needs, making them a beacon of hope for vulnerable children worldwide.

The ‘C is for Children’ campaign is a poignant reminder of UNICEF’s core mission. The campaign focuses on raising awareness about the fundamental rights and needs of children, emphasizing that in UNICEF, the “C” unequivocally stands for children.

This campaign seeks to draw attention to the various challenges children face and the ways in which UNICEF is working to address these issues.

With its state-of-the-art digital screens and high footfall, Outernet is the perfect venue to reach a diverse and engaged audience.

The donated airtime by the ADOT Foundation ensures that UNICEF’s message is seen by thousands, amplifying the impact of their campaign.

Together, we can support UNICEF’s mission and ensure that every child has the opportunity to grow up safe, healthy, and educated. Your support can make a difference in the lives of children worldwide.

For more information about the ‘C is for Children’ campaign and how you can contribute, visit UNICEF’s website. 


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