Adot have released an interactive commercial challenging ourselves on how well we really see our world.
To view the film please click here http://adot.dev-amgrade.com/gallery-view/45#image=0
Film Director Dan Nathan and Creative Director Ajab Singh outline the rationale for the film, as per the following;
Ever wondered why humans get things wrong so often?
Policies, solutions, communities, relationships, poverty and wars to name just a few things.
Our reality is determined by habit, routines and ingrained notions that dictate the way we choose to observe and interact with the world around us.
What’s wrong is not how we solve our problems, it’s something simpler:
It’s how we take stock of the world around us.
To avoid the same pitfalls, the first step we need to do is to fight against preconceived ideas and start seeing through fresh eyes.
What if we changed our perspective and took a moment to really look closer at everything and everybody in world around us?
See the wood for the trees and scratch past the surface.
Because anyway you put it, the answer is simple, if you want to change the world for the better, you have to be able to start seeing it right in the first place